• BESTB4 icon-savings

    Up to 70% Off

    Importer prices, direct to you. No supermarket markup.

  • BESTB4 icon-delivery

    Delivered Nationwide

    Anywhere in Ireland. Order today, on its way.

  • BESTB4 icon-safe

    100% Safe to Eat

    Best-before ≠ unsafe. Every item is checked.

  • BESTB4 icon-anyone

    Business or Household

    Order one box or a full pallet — we welcome shops, cafés and home shoppers.

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Every product, every saving. Fresh stock from our warehouse — new arrivals every Wednesday.

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How BESTB4 works

  • 1. We import. We distribute.

    We're a wholesale importer supplying supermarkets and shops across Ireland and the UK with the brands you already know — Heinz, Cadbury, Kellogg's, Coca-Cola and dozens more.

  • 2. Overstock happens. You win.

    When we end up with stock that's approaching its best-before date, we run BESTB4 to sell it direct — to households, shops, cafés, anyone — at fraction prices. Same product, same quality.

  • 3. Warehouse to your door.

    Pick what you want, we pack it, An Post or DPD deliver. €4.95 standard, free over €100. Bulk and trade orders available — get in touch for pallet pricing.

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BESTB4 why-bestb4

Direct from the importer. No middleman markup.

We've been importing and distributing groceries to supermarkets and shops across Ireland for years. We're the people who ship the brands you know into your local store.

When we end up with overstock that's approaching its best-before date, we put it on BESTB4 instead of writing it off — so households and businesses can shop the same products at warehouse pricing.

30–70% off retail. Same brands, same boxes, same quality. Just sold direct.

Read our story

What our customers say

  • ★★★★★

    "Honestly couldn't believe the prices. Got a full pantry shop for the price of two coffees. The box arrived perfectly packed and everything was well in date."

    — Aoife M., Cork

  • ★★★★★

    "Brilliant idea, brilliantly done. The mystery box is genius — felt like Christmas opening it. Already ordered three more."

    — Daragh O., Dublin

  • ★★★★★

    "Good for the wallet and the planet. The kids didn't even know the difference and I saved nearly seventy quid on the weekly shop."

    — Niamh K., Galway

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