FAQ

BESTB4 is the direct-to-consumer site of an established Irish grocery import and distribution business. We supply the brands you know — Heinz, Cadbury, Kellogg's, Coca-Cola, Lurpak, Lyons, Tayto, Persil and many more — to supermarkets, convenience stores and food retailers across Ireland and the UK.

When we have overstock or near-best-before stock from that distribution business, we sell it here at warehouse prices instead of writing it off.

From our own warehouse. We're the importer — the same stock that goes onto supermarket shelves goes onto BESTB4 when there's surplus or it's approaching the best-before date.

Two reasons stacked. First, you're buying direct from the importer — no wholesaler markup, no retailer markup, no shelf-stocking margin. Second, the stock is near its best-before date, so it's discounted further to move it quickly.

Yes, 100%. Best-before is a quality date set by the manufacturer — not a safety date. Most dry, tinned, packaged and sealed goods are perfectly safe to consume well beyond the best-before. Use-by dates are different — they apply to chilled and fresh items, and we treat those with shorter timelines and extra care.

• Best-before (BBD): quality indicator. Past the date the product may not be at peak flavour/texture, but it's safe. Applies to most pantry goods.
• Use-by (UB): safety indicator. Applies to chilled and fresh items only. We only sell use-by stock with plenty of time left and ship it fast.

Yes — same brand, same factory, often the same box. We're the people who shipped them to the supermarket in the first place. There's no quality difference.

Yes — sometimes, when stock has just gone past its best-before date and is still sealed, undamaged and in good condition. Past-BBD items are flagged clearly on the product page.

We recommend you give any past-BBD product a quick check before consuming — confirm the seal is intact, look at the contents, give it a smell. This is sensible practice for any food. If anything seems off, contact us within 48 hours for a refund or replacement.

Important: we never sell items past a use-by date. Use-by applies to chilled and fresh items and is a strict safety deadline.

No minimum. Order a single tin or a full box.

Yes. Shops, cafés, hostels, B&Bs, charities and community groups can email shop@bestb4.ie for bulk and pallet pricing. We're set up to fulfil orders at any scale.

No — check out as a guest. An account gets you saved addresses, order tracking and early access to new stock.

Yes, any time before we ship it. Email shop@bestb4.ie as soon as possible.

Anywhere in the Republic of Ireland. Northern Ireland and rest-of-UK delivery launching soon.

• Standard: €4.95
• Free over €100
• Bulk & pallet: pricing on application via shop@bestb4.ie

2–3 working days for standard delivery. Chilled items ship Mon–Wed only (avoids weekend depot stops). Bulk and mystery boxes 3–5 days.

An Post for smaller parcels, DPD for larger boxes, our own van for Dublin same-day where available.

Visa, Mastercard, AmEx, Apple Pay, Google Pay, PayPal. Trade customers can be set up on invoice — contact shop@bestb4.ie.

Email shop@bestb4.ie within 48 hours of delivery with your order number and a photo. If items arrived damaged, spoiled in transit, missing or incorrect, we'll refund or replace — that's your statutory right under Irish consumer law.

No. We do not offer change-of-mind refunds — sealed food and household items are excluded from 14-day cooling-off rights under Irish law (SI 484/2013). We do honour the statutory minimum for damaged / spoiled / missing / incorrect items. See the full returns policy.